Welcome to Pag

The town of Pag have a rich offer of the ancient monuments, culinary delights and an entirely different nature with magically beautiful stone scenery.
At first glance the Island of Pag is a rough, stone made, edged with sky-blue sea and placed under the wing of the Velebit Mountain. It is often called "Island of Rock" or "Lunar Island" because its surface has a somewhat intimidating appearance with a stone white from gale, rugged in so many forms that only nature can create, that occupies even 86% percent of the island's surface.
The island of Pag is known as one of the sunniest islands in the Adriatic, with over 2,500 hours of sunshine per year, its coast is woven of even 270 km of pebbly beaches with crystal clear sea.
Among more than a thousand islands in the Adriatic, Pag is quite different from the others: the armor of stone hides away the richness that hardworking hands of islanders were creating for centuries, always struggling much more than others. So it is worth a visit to discover its many faces and enjoy them.

Pag lace is a unique handicraft made by valuable and skilled hands of woman from Pag. It is believed that the Pag lace takes its origin from the city of Mycenae. In the town of Pag making lace began in the late 15th century for the church liturgical vestments. Making lace was initiated by the Benedictine convent that had a school of lace. Lace collection that Benedictine nuns kept and collected more than 150 years, the Ministry of Culture declared the Croatian cultural heritage. History remembers the time when women from Pag went to the court of Maria Theresa to make lace for her.
Eventually, lace has become an independent decorative item, decoration for furniture, framed on the walls, carved or sewn into clothing, decoration sheets, pillows, curtains, tablecloths and as decoration on church vestments.

Beside lace, salt is another white gold of the town of Pag. It always had an important role in the lives of locals, and we can speak of organized salt production that lasts for a thousand years. Saltern of Pag belong with the oldest saltern of the east Adriatic coast that have the most intensive salt production on the coast of Croatia. The traditional way of producing salt by natural evaporation was abandoned 25 years ago when the salt factory was built at the area of Svilno, 5 km south of the town of Pag. Nowadays, "Solana Pag", along with its silty pools covers an area of over 2 million square meters and together with storage and the factory facilities, is the largest manufacturing plant in Croatia.

Pag Cheese is the most famous symbol of the island of Pag. Cheese is produced solely from the milk of autochthonous sheep from Pag called pramenka. 
The quality of this unique cheese starts with wind from Velebit which lifts salt from the sea and then salt the vegetation. In such circumstances, Pag sheep, eating salted plants and medicinal herbs, gives milk of special taste and smell. Since the beginning of production of Pag cheese manufacturing process to date has not been changed, only some parts of the storage were replaced by the latest technology. Today you can buy Pag cheese at different households that are engaged in the production of cheese, and at some of cheese factory on our island, which merged tradition and technology into one.